LOGO AND BRAND GUIDELINES
Bien Sûr offers to rent highly secure storage boxes for moving or simply to have additional storage space. Their image represents security, protection, simplicity and modernity.
The objective was to create a logo directly representing the service offered by Bien Sûr: The storage boxes. All this while being reassuring and evoking safety. The icon therefore represents a cube ready to fit together and close, like a box. A form of roof accompanies the typography to evoke the fact that the boxes can be like an additional room to the customer's home.