LOGO , BRANDING & ILLUSTRATIONS
Lightdrop is a digital event decoration solution. Thanks to wall projections, it offers immersive, dynamic and ecological communication.
The main challenge for the design of the logo was to succeed in transcribing all the advantages of the solution: immersion, 3D, wall projection, dynamism. So I created a wall in perspective, the rest of the lines that I composed almost come out of the wall and refer to the idea of immersion and movement that Lightdrop proposes. The overall look of the logo is in an innovative, almost futuristic direction thanks to the combination between the icon and the brand's typography.