PawsDej'
LOGO & BRANDING
PawsDej' creates organic and nutrient-rich pet food.
The name is pronounced as "Pause Dej," with the "Paws" component referring to an "animal paw" in English. All together, this provides a very evocative name for what the brand offers.
PawsDej' aims to be both vibrant and clean, symbolizing revitalizing and healthy nutrition for our animal companions.
VISUAL UNIVERSE
The brand was meant to sport a cheerful and playful graphic style. As such, the cat, rabbit, and dog become the main mascots of the brand, presented in a simplified yet slightly cartoonish style.
The initial batch of kibble to be launched will be aimed at these three animals. Nevertheless, the brand already has expansion plans to include other types of animals in the near future.
